BTS's comeback project is expanding across Seoul. From March 20, when BTS's new ARIRANG album is released, until April 12, the entire city of Seoul will transform into the stage for the comeback project. It's a 'city-type play park' offering diverse experiences through events for fans held throughout the city. They say they were able to prepare even more content in collaboration with the Seoul Metropolitan Government. We're excited for BTS's project to appear amidst Seoul's most everyday scenery! Come witness symbolic moments where traditional and modern K-culture coexist right here in Seoul. Since 'BTS THE CITY ARIRANG' is planned to start in Seoul and then move to major cities around the world, we can definitely look forward to it. [Key Schedule & Program Details] 💜 MEDIA FACADE Experience a stunning visual display that reinterprets traditional values by blending Korea’s cultural heritage with modern media technology. •Date: Mar 20 (Fri) •Location: Sungnyemun Gate & N Seoul Tower 💜 LOVE SONG LOUNGE A dedicated lounge space where fans can gather to share, listen to, and celebrate the music of BTS. •Date: Mar 20 (Fri) - 22 (Sun), 2026 •Location: Yeouido Hangang Park 💜 ARMY MADANG •Date: Apr 6 (Mon) – Apr 12 (Sun) •Location: Dongdaemun Design Plaza (DDP) 💜 LOVE QUARTER Historic stone walls, stairways, and tree-lined streets will be transformed into special exhibition spaces. These iconic spots will tell the story of BTS’s lyrics through immersive light and media art. •Date: Late March – Early April •Location: Across Jongno-gu, Jung-gu, and Yongsan-gu, Seoul More details will be announced soon. Stay tuned for more updates! 📍 Seoul 🗓️ March 20 (Fri) - April 12 (Sun), 2026