Do you know 'soju,' Korea's representative alcoholic beverage? 'Saero,' a soju brand especially beloved by Korea's younger generation, is opening a pop-up store to celebrate its renewed launch.

With a museum concept that reveals the secret recipes of Saero Soju's millennium, it introduces meaningful items and looks back at Saero Soju's history. If you want to truly get to know Korean soju on this trip to Korea, be sure to visit. We invite you to a mysterious museum unfolding in the heart of Seongsu!

📍 The Gabe Seongsu
🗓️ March 21 (Sat) - April 5 (Sun), 2026

Korean soju 'Saero'

Saero Soju POP-UP

Saero Soju POP-UP celebrates the renewed launch of Korean soju brand “Saero” with a museum-themed experience. Explore items and exhibits that look back on Saero’s history and its “secret recipes” concept. Visit The Gabe Seongsu in Seongsu, Seoul, March 21–April 5, 2026 (11:00–21:00). 4-minute walk from Seongsu Station Exit 3.

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