IPX's second pop-up store for the character Joenfriends, created with G-DRAGON, will open in Hongdae. Having boasted immense popularity during its first pop-up store, it's back with an even more special concept. With 'ZOAful Winter' as its concept, it will be simultaneously unveiled in Seoul, Busan, and Suwon. Starting with pop-up stores in Korea, they will also open in major Asian regions such as Shanghai, Beijing, Tokyo, Hong Kong, Bangkok, Taipei, Singapore, and Indonesia, so please look forward to future announcements! 📍 K-POP Square Hongdae, Shinsegae Centum City Busan, Starfield Suwon 🗓️ Dec 19 (Thu) - Dec 28 (Sun), 2025