Pop-Ups & K-POP Birthday Cafes
Seoul’s newest updates are here, and this week does not disappoint! 🖤🩷 Highlighting BLACKPINK’s massive comeback on Feb 27, we’re diving into their latest promotions plus the freshest drops in K-Beauty and K-Fashion. Plus, don’t miss out on the birthday cafes for RIIZE Wonbin, BTS SUGA, and SNSD Taeyeon!
▶︎ BLACKPINK GLOBAL POP-UP ▶︎ NIKE X SKIMS POP-UP ▶︎ JENNIE ‘Ruby’ 1st Anniv. POP-UP ▶︎ CLIO X Cultural Heritage Administration Collaboration ▶︎ ILLIT X Rockfish Weatherwear Collaboration Collection
▶︎ RIIZE 『WONBIN』 ▶︎ BTS 『SUGA』 ▶︎ SNSD 『TAEYEON』
Pop-ups & Festivals
1️⃣ BLACKPINK GLOBAL POP UP STORE
Ready for the <DEADLINE> era? Get your hands on BLACKPINK’s NEW MERCH! The global pop-up tour is kicking off soon, heading to Seoul, Taipei, Kaohsiung, Guangzhou, Beijing, Hong Kong, and Macau. Be the first to experience the thrill at the Seoul world premiere! 📍 Musinsa Standard Seongsu / Musinsa Store Myeongdong 🗓️ 2026.2.28 (Sat) - 2026.3.8 (Sun)
2️⃣ NIKE X SKIMS POP UP STORE
Meet the most anticipated collaboration of the first half of the year, the collection by NIKE and Kim Kardashian's SKIMS, in Seongsu. You can explore and try on the items that LISA styled in the campaign pictorial! 📍 20, Yeonmujang 5-gil, Seongdong-gu, Seoul 🗓️ 2026.2.26 (Thu) - 2026.3.9 (Mon)
3️⃣ JENNIE ‘Ruby’ 1st Anniversary
Celebrating one year of <RUBY>! A commemorative pop-up store is opening to honor JENNIE’s first full solo album and her incredible journey as an artist. As we look back on this milestone, we want to know: What does <RUBY> mean to you, BLINK? 📍 The Hyundai Seoul B2 POP-UP @ ICONIC 🗓️ 2026.3.5 (Thu) - 2026.3.11 (Wed)
4️⃣ CLIO X Korea Heritage Service
The collaboration between CLIO and the Korea Heritage Service, which sold out instantly in the fall of 2025, is officially making a comeback. This year’s theme, ‘K-ROYAL HERITAGE,’ is set to be a stunning collection dedicated to preserving and promoting the timeless elegance of Korea's royal legacy. 🗓️ Drop Date: March 1, 2026
5️⃣ ILLIT X Rockfish Weatherwear
K-fashion brand Rockfish Weatherwear presents its 2026 SS collection in collaboration with ILLIT. Under the theme 'Dreamscape with Rockfish Weatherwear', it captures the whimsical imagination of artists and the brand! 📍 Musinsa Online Store & Weverse Shop 🗓️ Pre-release: Feb 26 (Thur) 🗓️ Official Release: Mar 3 (Tue)
K-POP Idols Birthday Cafes
RIIZE 『WONBIN』 🎂
📍 Space 458 37 Donggyo-ro 17-gil, Mapo-gu, Seoul 🗓️ 2026.2.28 (Sat) - 2026.3.2 (Mon)
BTS 『SUGA』 🎂
📍Deluna Cafe & Gallery 26 Wausan-ro 21-gil, Mapo-gu, Seoul 🗓️ 2026.3.6 (Fri) - 2026.3.9 (Mon)
SNSD 『TAEYEON』 🎂
📍 ACSCENT Wow 22 Wausan-ro 29ra-gil, Mapo-gu, Seoul 🗓️ 2026.3.6 (Fri) - 2026.3.9 (Mon)
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